Innovation is essential to freedom. Healthy competition between ideas and their practical applications keeps consumer choice at large. We can no longer simply shop, we must constantly deduce and choose. When it comes to my customers I want to offer them no choice. They seek my services and I provide what is needed to increase their comfort. When my physiotherapist suggested I undergo some dry needling treatment I thought she had the lost the plot. She told me she had completed both introductory and advanced dry needling courses in New Zealand and she had really seen the benefits. In my profession I cannot sacrifice my body, it is essential to what I do and I can’t afford to lose time seeing clients. She told me there would be no recovery time and it would take away all the pain so I could jog right out of here. I asked my boss about dry needling and he said he had been treated with it when he busted his collarbone during a session. I did a bit of research into dry needling courses NZ and turns out the doc is right. This could solve all my problems and leave me even more capable to provide a required and trusted service. I am part way through my book entitled ‘The customer is always right, do not let them be wrong’. I am hoping it will go global and I can begin teaching others my ways. I have a treatment of dry needling next week and will be documenting my journey through the cutting edge medical procedure. I am considering adding a chapter into the book about therapies for pain and the importance in deciphering guidance from sales. This is my time. With my pain cured I will be capable of so much more and I am excited to share the productivity with you.