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A mindless consumer

April 6, 2016 - signage

SoSignwriters Melbournemetimes I feel like I don’t have a have a mind of my own. I mean I think, I make a lot of my own decisions when it comes to my personal life and my goals for the future, that wasn’t what I meant. I was more talking about when I buy something. I feel like every time I buy something, it’s because someone’s told me I should. I guess in a way I’m the ideal consumer for a marketer, all you have to do is plant the seed and I’m there. It’s not even that I’m brand loyal, exactly, I change brands all the time, it’s just that whatever promotion I heard last is the probably the product I’m going to buy.

So basically, I’m just stuck here thanking my lucky stars that the aren’t more promotional flags in Melbourne, because if there were, I’d be in a bit of a pickle. I mean, I’d be changing my mind every three minutes, flitting from one thing to the next with a subconscious desperation.

Just doing to places full of ads, like a big supermarket confuses the bejeezus out of me. All the different deals and packaging and ads all around what I’m buying … I’d love it when I go to Idla and they don’t really have any of that stuff and the only criteria you can evaluate anything by is the price. Even just walking around the city at night and seeing lightboxes in Melbourne is a dazzling and confusing experience. I’m just so tempted by everything, so keen to follow the direction of the advertising designed to elicit my money. It’s kind of sad, really. It definitely borders on the pathetic side at the very least, but it’s such a part of who I am at this point. It would involve changing the very way I think and I’m not really sure I could do that.